COPYWRITING

All right, so he lost this race.

But it wasn't because of these ads! Aftab was running against a 9-term Republican in a deeply-gerrymandered district in Ohio, which informed the scripted ad. In addition to the more polished commercial, I shot footage of the candidate giving speeches and knocking on doors, then edited that into digital spots, often in only a few hours. (Look for a John Legend cameo/song.)