COPYWRITING

Print meets digital meets streaming meets broadcast meets social meets...

To promote the NBC broadcast premiere of the Office spinoff The Paper, The Onion's ad agency distributed actual print copies of the fictional Toledo Truth Teller newspaper in NYC, LA, and (of course) Toledo, Ohio. I wrote the paper's horoscopes, obituaries, wedding announcements, and real estate ads, several of which also appeared on The Onion's Instagram (here and here).